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S0o what are the steps in establishing uniqueness? How can you create a ‘unique’ brand, but avoid becoming too niche, or alienating your target audience?
Growing a business from the first seed of an idea is not a smooth linear journey and it’s not as simple as going from A to B.
You’ve got an excellent business idea, maybe even am product almost ready for market, but like many other entrepreneurs what you don’t have is a reliable business plan to help encourage investment.