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VisitEngland plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.
Working with a wide range of partners in both the UK and overseas their mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and develop world-class English tourism product to support their growth aspirations.
The VisitEngland activity is focused on the development and delivery of the Discover England Fund announced by the Government in November 2015, which aims to drive inbound visits and spend and support the domestic market through the delivery of world-class, stand-out bookable tourism products.
VisitBritain’s extensive network connects Britain with a global audience across four regions – Europe, the Americas, Asia, China, North East Asia – serviced by offices around the world.
They implement differentiated marketing strategies to maximise return in all of them. These strategies are based on their customer insight, knowledge of the barriers to inbound tourism growth and the solutions for addressing them.
Digital is at the heart of their marketing, with a focus on content creation, curation and distribution for England and Britain. Working as a key partner on the GREAT Britain campaign – both international and domestically – their work boosts Britain’s appeal as a tourism destination, improving its ranking in the eyes of international travellers, and increasing visitor spending in all parts of Britain. This marketing to drive the aspiration to travel is supported by their work with the international travel trade and intermediaries to ensure the customer can easily book regional destinations.
To find out more about VisitEngland please visit their website using the link provided on the right hand side.