REACTOR is a regional development project led by Anglia Ruskin University (ARU) that looks to find new ways to use games to innovate products and services that enhance life and improve the human experience.

Aimed at SMEs within Greater Cambridge Greater Peterborough LEP’s region, the REACTOR project hopes to evolve the gaming sector from an entertainment-only industry into an exciting life solutions arena, creating opportunities for businesses and new benefits for users.

Applied games have a range of uses including educational tools, as instruments for driving scientific exploration and discovery as well as novel ways of helping with recovery from illness or injury.

ARU are supporting the growth of an applied games sector by enabling connections between businesses and the university’s talent, expertise, facilities and grants.

The team at ARU will guide you all the way, providing business support from initial concept to product launch.

The REACTOR project offers:

Support for existing and new small businesses

  • Activities, equipment and expertise to make applied games prototypes
  • Access to games development space, publishing house and virtual services

REACTOR can also help businesses to start up or grow, by connecting them to other projects.

So, if you or your business have an idea, contact ARU to discuss transforming your idea into a reality.

Applying Gaming to Innovation

Business Support

Grants Funding