An exciting part of the new REACTOR initiative is the annual Big Gamification Challenge.

Each year the challenge will require participants to focus on solving a problem within a particular sector or on enhancing an improving experiences, by harnessing the power  of applied games.

The 2018 theme for the  Big Gamification Challenge is Immersive Environments: A series of smart  city challenges.

SMEs are invited to consider how cities can be more user and customer friendly, providing immersive, seamless access to service.

SMEs can use any technologies they think are relevant to their concept. However, REACTOR requires the SMEs to add value by using and demonstrating the use of games technologies, creative digital methodologies, and knowledge exchange between participating companies.

REACTOR provides participants with a range of innovation support, through its growing community of experts, innovators, enablers and mentors.

Participants are also able to access funding from the European Regional Development Fund (ERDF) – which co-funds the REACTOR project with Anglia Ruskin University, to help take initial concepts all the way through to being ready to launch.

Support Includes:

  • advice from some of the best game markers and sector specialists,
  • small match funded grants
  • use of the REACTOR  games publishing house

Key benefits for participating SMEs are:

  • access to possible customers
  • access to funding opportunities including REAC TOR grants
  • access to work-class academics and industry professionals
  • access to relevant business networks
  • feedback from experts and users
  • product development support and expert knowledge from REACTOR

How to apply in three simple steps

  • Stage 1 – Expression of interest:  

Email the REACTOR team to express your interest in the challenge along with a completed eligibility form. If you’re not sure about getting involved email t,he REACTOR to team to discuss. They are happy to talk it through with interested parties.

  • Stage 2 – Application Form 

If your business is eligible, the REACTOR team will send you a short application form requesting an outline of your concept

  • Stage 3 – Concept Development 

Make a n appointment to visit the REACTOR team at their new Incubator Space in Cambridge or at one of their events for assistance in developing your concept.

To book time in their Incubator Space, email at or call REACTOR on 01223 698 254.