barclays

 

Have you ever wondered what makes people and small businesses in your area tick? We have. So, in 2013, we decided to unleash the power of the data we hold to help people better understand their local communities. Barclays first sent out local insights to MPs across England and Wales – and the feedback we received was so positive that we wanted to share Barclays findings with everyone. And that’s how it all started. They have taken great care to make sure the information we provide can’t be used to identify any individual or business. Their aim is to share the trends we observe – to help you to get to know more about the communities and related topics that are important to you.

Methodology

If you click on the ‘information’ icon underneath each insight, you can find the specific methodology for that particular insight.

Data Aggregation

All data contained within this report has been anonymised and aggregated such that no individual or business can be identified nor can any inferences be made about an individual’s or business’ behaviour. This report is primarily based on Barclays transactional data. Where external data have been sourced (e.g. house prices, crime statistics, sales and employment rates), appropriate referencing has been used to acknowledge their contribution. Annual percentage changes throughout the report are comparisons between the specified three months and the same three months in the previous year.

The National Statistics Postcode Look-up (NSPL), published by the Office for National Statistics, is used to aggregate data into the reference areas (e.g. postal district, parliamentary constituency, travel to work areas, region, NUTS 3). In this report, ‘UK’ and ‘national’ refer to England, Northern Ireland, Scotland and Wales. Based on our national presence, our data is representative of the market in England, Wales, Northern Ireland and Scotland.

The geographic location is specified for each insight. For some of the insights we may report at a larger area than the one requested or searched for. This is to ensure the results are robust and no individual or business can be identified.

Consumer Insights

Spending insights are based on observations from our bank account, debit and credit card transactions.

The data is anonymised and adjusted to account for any variation in customer volumes over time.

This avoids unwanted skewing of the data and ensures a robust methodology is in place.

The analysis of savings activity is based on balance movements in Barclays savings accounts in the selected area.

The analysis of mortgage affordability is based on monthly mortgage payments made from Barclays accounts and estimated income for mortgage holders in the same area.

Business Insights

Business insights are based on observations from our business bank account, debit and credit card transactions. Barclays monitors small business activity in the economy using transactional data from over 600,000 of our business accounts with an annual turnover of less than £5 million. The size of our business customer base allows us to compare activity levels across industries and geographic areas on a robust basis.

The data has been anonymised and aggregated such that no individual or business can be identified nor can any inferences be made about the behaviour of a specific business.

Analysis of business turnover is based on the balance movements in Barclays small business accounts in the selected area.

Analysis of businesses who trade internationally is based on the balance movements in Barclays small business accounts in the selected area.

Land Registry

Data relevant to house prices and sales volumes in England & Wales is produced by Land Registry © Crown copyright 2015. The data covers the transactions available on the Land Registry website based on the latest three months available at the time of production. Data for Scotland is produced by the Registrars of Scotland © Crown copyright. This material is reproduced with the permission of the Registers of Scotland.

Department of Finance

House price data for Northern Ireland is produced by the Department of Finance, using residential sales recorded by HM Revenue & Customs (HMRC) for stamp duty purposes.

Office of National Statistics

Data relevant to Employment rates is sourced via the ONS.

Police Department

Data relevant to crimes and offences in England, Wales, Northern Ireland and Scotland is produced by the individual Police Departments of each country, relevant by area.

Business Planning