What does GDPR mean for your marketing strategies?

If you are an SME business looking to build an effective marketing strategy for 2018, you may be wondering how the forthcoming ‘General Data Protection Regulations’ (GDPR) are likely to impact on those plans.

With a wealth of digital marketing tools available to help you improve your brand visibility, there is no doubt that social media has changed the marketing landscape, but a huge part of being successful with digital marketing is about how well your business captures and nurtures its marketing data.  With a wealth of digital marketing tools available to help you improve your brand visibility, there is no doubt that social media has changed the marketing landscape, but a huge part of being successful with digital marketing is about how well your business captures and nurtures its marketing data.

IXION is offering SME businesses in the Greater Cambridge Greater Peterborough area a unique learning opportunity to find out everything you need to know about increasing brand recognition, making constructive use of the digital opportunities available, whilst adhering to the new GDPR being enforced from 25th May 2018.

Come along to The Royal Cambridge Hotel, in Trumpington on Tuesday 30th January 2018 between 9.30am and 2pm to hear from expert guest speakers on how to overcome the ambiguities surrounding data, barriers to growth, and how to generate a digital marketing strategy relevant to the needs of your business.

Find out how GDPR is encouraging marketing strategy to be more relevant and effective, with greater data transparency that will ultimately allow your business improved success with your digital marketing activity.

Join like-minded businesses for an excellent opportunity to network and share knowledge on how to increase brand recognition, improve brand loyalty, increase sales, and increase both on and offline conversion rates.

The event will cover: 

  • Why I prefer to spend money (to make money) on ads than just posting organically
  • Facebook Ads, Google Ads, LinkedIn Ads
  • Video Advertising
  • Website SEO
  • Things on your website that can make a massive difference
  • Improving Contact Rates – Speak to more people who have enquired through the website
  • What is new or different with GDPR compared to current Data Protection legislation?
  • What’s good and what is challenging about GDPR
  • What does it mean to businesses• Business Development in a Digital World
  • Death of a salesman (or is it?)
  • Understanding the sales process
  • The future of selling
  • Why you need to start thinking about your audience differently
  • The key differences between ‘male’ and ‘female’ brains
  • Ways in which these differences affect us as consumers
  • Tips to apply within your marketing with immediate effect.

Confirmed speakers include: Alex Curtis from Lead Engine, Simon Hinks from PMA, John Sinclair from Loman Miller and Katie Hart from Rhetoric. More information to follow.

How to Book: 

Register here now to Master your Marketing (Cambridge): https://www.eventbrite.co.uk/e/master-your-marketing-tickets-41764447587

Where: The Royal Cambridge Hotel, Trumpington Street, CB2 1PY, Cambridge

When:  Tuesday, 30th January 2018 from 09:00 to 2:00pm (GMT)

Registration is from 09:00am – 09:30am Kick off is from 09:30 onwards 

or

Register here now to Master your Marketing (Peterborough): https://www.eventbrite.co.uk/e/free-master-your-marketing-event-peterborough-22nd-march-9am-2pm-tickets-41955526108 

Where: The Greyhound Stadium, Fengate, Peterborough, PE1 5BP, Peterborough

When: Thursday, 22nd March 2018 from 09:00 to 2:00pm (GMT)

Registration is from 09:00am – 09:30am Kick off is from 09:30 onwards