From social media to complex paid advertising platforms, the digital world offers us an overwhelming range of options to market our business for a relatively low cost. 

In this interactive workshop you will break through the clutter of digital marketing jargon and explore the different channels typically used for marketing SMEs.

With special guest speaker, KISS Communications, the workshop will:

  • explore the different channels typically used for marketing SMEs
  • delve deeper into the opportunities each one offers for content distribution and audience interaction
  • learn the difference between organic, acquired and paid channels
  • when to use each one depending on your business targets and how to measure them
  • continue t/o develop the concepts from the first workshop:
    • building brand  purpose
    • identifying your top target audiences and connecting with them through messages that resonate

When applied well and consistently across channels, these concepts are key to building your organic following and achieving brand loyalty.

Agenda:

  • 9.30 – 9.45: Registration and networking
  • 9.45 – 10.15: Introduction by all
  • 10.15 – 11.30: Interactive session and Q&A
  • 11.30-12.00: Networking
  • 12.00: Event close

To register your attendance for this event please follow the link provided on the right hand side. Alternatively, to contact the organiser please use the  contact information also provided on the right hand side.