According to Daniel Pink (author of To Sell is Human), we are all in sales now whether or not we like to admit it. This one day course (with additional reinforcement to support implementation) is for professionals who are not in a formal sales role but have a responsibility to bring in revenue, client acquisition and/or grow existing clients as part of their role. 

For example you may be the business owner who has to wear many hats, including sales, or a partner (or working up to partner) in a professional services firm or you may have expertise in an industry such as marketing, engineering, consultancy which forms the core of your day to day role. Your business development role will require you to have conversations with prospective clients, either face to face or over the phone.

You may be:

  • Frustrated that there is never enough time for business development
  • Business development takes up a lot of time and effort without always delivering the results
  • Revenue peaks and troughs
  • Frustrated that apparently interested prospective clients disappear without giving you a decision
  • Wanting to know how to have more effective sales conversations

The focus of the day is to give your practical tools and techniques for having more effective sales conversations and to become more comfortable with the business development part  of your role. There will also be two follow up reinforcement sessions to support you in applying these learnings more effectively.

Topics will include:

  • Understanding human behaviour and how it impacts on your selling
  • Developing a format for your sales conversations
  • More effective questioning techniques
  • Take more control over the sales process
  • How to get to the real decision-maker
  • Having more effective budget discussions
  • Getting more clarity and predictability from your sales conversations
  • Using your business developing time effectively

The attitude, behaviour and technique elements that are required to be more successful in business development will be discussed during this course.

To register your attendance for this course, please follow the link provided on the right hand side. Alternatively, to contact the organiser directly, please use the contact information also provided on the right hand side.