REACTOR would like to invite SMEs and start-up companies in the Peterborough/Cambridge region to an evening seminar about Immersive Environments and to learn about how using gamification can assist in the development of their USP and increase and improve engagement with their customers. 

To demonstrate the power of games to change behaviour, the theme of the evening will be the Big Gamification Challenge 2018: a series of Smart Cities challenges. You will see how games can change to way that REACTOR interact with the community, with public services and get people more involved in the place that they live.

The evening will also provide SMEs and Start-up businesses with information about the support available to them through grants and research, and demonstrate how this support can be used to develop your business.

REACTOR will provide participants with a range of innovation support, through its growing community of experts, innovators, enablers and mentors.


  • 17.00 – 17.30 Networking & refreshments
  • 17.30 – 17.45 Venue’s welcome address
  • 17.45 – 18.00 Smart Cities and Community Engagement
  • 18.00 – 18.15 Cambridge Cleantech (Sam Woodall)
  • 18.15 – 18.30 REACTOR: Big Gamification Challenge: Immersive Environments – a series of Smart Cities challenges (Dr Jan Storgards
  • 18.45 – 19.00 Gamification for SMEs
  • 19.00 – 19.15 Business development and support for SMEs (Daniel Dearing)
  • 19.15 – 19.30 REACTOR Showcase: YoYo Let’s Go!
  • 19.30 – 20.00 Networking & refreshments

To register your attendance for this FREE event please follow the link provided on the right hand side.