Whether you have to persuade someone to buy, invest, buy into, change or do something, understanding the psychology behind how we are persuaded and why we resist is essential for an effective result. 

This workshop will give you an insight into the psychology of persuasion and the tools to enhance your approach.

Who should attend?

This workshop is designed for anyone who has to persuade regularly as part of their job and are interested in gaining a greater understanding into the psychology of persuasion and enhancing their own ability to persuade effectively.

Learning Outcomes

  • Gain greater knowledge of the theories and principles of persuasion and influence
  • Understand own style of persuasion, recognise the different communication preferences of others and learn how to personalise their own communications style to influence more effectively
  • Understand the impact of the non-verbal aspects of our communication including: vocal patterns, facial expression, gaze, posture and gestures and practical skills to enhance their own non-verbal behaviour for positive influence
  • Identify issues that may have a negative effect on the persuasion and how to plan a strategy

Content

This workshop is highly interactive containing theory, discussions, practical exercises, and case studies. It will be tailored to delegates’ needs as much as possible, whilst covering the following areas:

  • Central and peripheral routes to persuasion
  • Understanding the persuasion landscape
  • Emotions and their influence
  • Cialdini’s 6 weapons of influence
  • Loss aversion
  • Locus of control
  • Forewarning
  • Different communication styles
  • Non-verbal communication and congruence
  • Point of maximum impact
  • Resistance, hurdles and handling objectives

To register your attendance for this event, please follow the link provided on the right hand side.