If you are not using social media to extend your brand then you are missing out on a marketing opportunity to extend your business and grow your customer base and secure more sales through “word of mouse” social technologies. The use of digital technologies for social engagement is pervasive and effective. An online presence is vital to secure your place in the digital arena and reach the right customers.

This fast-paced course will cover:

  • The evolution of the digital – and social landscape
  • How a social presence is vital for customer service
  • Which social channels are right for different businesses
  • How – and when to engage effectively
  • Extending your reach
  • Using social to optimise your web presence