Learn how to get your emails open, read and acted upon.

Email Marketing Overview

Menta’s non-technical course is designed to help you if you have limited experience in email marketing and want to improve your knowledge. Get better results for your brand and gain more sales.

Learn how to plan, develop and refine your email marketing strategy. your emails open and read and find out how to evaluate your Return on Investment.

Email Marketing and the law

  • Understanding the basics of data protection law
  • Who you can and can’t send email to
  • Your obligation with unsubscribes
  • Understanding the rights of consumers & businesses

Planning your email campaigns

  • Setting objectives
  • Targeting and segmenting your recipients
  • Touch strategy considerations
  • How to refine and improve performance

Get your audience to open your email

  • Getting your email into the inbox, deliverability
  • The essential elements, friendly from, subject line & more
  • Timing is everything

Get your audience to react to your email

  • Writing effectively for email
  • The smart way to use links
  • Prominent call to action

Evaluate your performance

  • Understand campaign metrics
  • Set realistic goals
  • Understanding behaviour

Review of your campaigns

Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback.

Gain ideas from other people and their campaigns to apply to your own marketing.

This course is partly European funded, with a delegate charge of £30.