If you want to grow your business and customer base, Menta’s more advanced marketing course will provide you with the information and structure you need.


  • Marketing and company performance: how marketing affects profitability
  • Vision, mission, values, brand analysis
  • Strategic marketing planning: a decision-making process for generating strategic change, what it is and how it relates to company-wide planning and marketing operations
Writing a comprehensive strategy document:
  • Situation analysis
  • External environment – PEST analysis
  • Internal environment – classifying strengths and weaknesses
  • Coordinating the marketing audit –SWOT analysis
  • Setting strategic marketing objectives
  • Understanding existing and potential customers
  • Segmenting customers, selecting the best targets
  • The process of competitive advantage and brand position development
The key components of marketing orientation.
  • The 7 elements of the Marketing Mix
  • Implementation, the use of key performance indicators and evaluation

The Plan

  •  Putting it all together into an actionable plan

For more information or to book your space onto this course, please click here