Email marketing is the central marketing strategy upon which many businesses rely. It can help SMEs contact their customers directly or re-engage those who have not been active for a while. However, get it wrong and it can have the opposite effect.

Make sure you get it right and don’t make any mistakes with this Menta – Essentials of Email Marketing course.

A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.

Learn how to: 

  • Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
  • How to get your emails open, read and acted upon
Course content:
Email Marketing and the law
  • Understanding the basics of data protection law
  • Who you can and can’t send email to
  • Your obligation with unsubscribes
  • Understanding the rights of consumers & businesses

Planning your email campaigns

  • Setting objectives
  • Targeting and segmenting your recipients
  • Touch strategy considerations
  • How to refine and improve performance

Get your audience to open your email

  • Getting your email into the inbox, deliverability
  • The essential elements, friendly from, subject line & more
  • Timing is everything

Get your audience to react to your email

  • Writing effectively for email
  • The smart way to use links
  • Prominent call to action

Evaluate your performance

  • Understand campaign metrics
  • Set realistic goals
  • Understanding behaviour

Review of your campaigns

  • Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing