Somehow, it feels different in a technology company, doesn’t it? The strategies and tactics that one imagines are suitable for supermarkets or coffee-shops don’t always seem appropriate for a technology company.

So what’s the difference? What do you have to do, to maximise the chances of success, if you are trying to run a technology-based business?

Ran by the Cambridge Marketing College, this workshop we will identify two uncomfortable truths about technology businesses, and explore what you have to do, to devise a winning market approach. Cambridge Marketing College is the leading Marketing College in Europe offering professional Marketing and PR qualifications and courses.

Registration is free. As the number of guests is limited, please book early to avoid disappointment and let us know if you can no longer attend. To book your place, click here.