login Cambridge Marketing College: Managing Marketing Projects Successfully - Signpost 2 Grow - Signpost 2 Grow

This short course is designed for busy executives who are responsible for managing marketing projects, including how to deliver marketing projects to meet cost, time and quality targets.

Learning outcomes:

  • Identify their organisation’s information needs and understand how to go about conducting the research required to underpin the development of a business case to support a marketing project
  • Develop an effective business case for a marketing project, complete with justification, cost benefit analysis and consideration of the organisation’s resource capacity and capability to deliver it
  • Undertake risk assessment with suggestions on how to mitigate and/or control risks facing the organisation in the context of a marketing project
  • Understand how to use project management tools and techniques to deliver marketing projects effectively, in terms of quality, resources and objectives
  • Know how to monitor and measure the effectiveness and outcomes of marketing projects

Who is it for? For Managers and Executives

Where is it? Cambridge

Course Director: Steve Bax

You can book your place by clicking here.