IoD Cambridgeshire monthly breakfast networking event with special guest speaker – Siobhan Ellard from Beanstalk Marketing who will talk on Modern B2B Buyers – How to reach them and win sales.

Selling to businesses is tough and getting tougher. The business to business landscape has changed dramatically in recent years and meeting sales targets is getting more difficult for businesses that have not adapted.

B2b buyers are less influenced by traditional sales approaches than before and Marketing now plays a much bigger part in the buying process. Businesses that implement lead generation along with lead nurturing strategies are successfully winning new business.

Beanstalk will explain how sellers can adapt to these changes and with the right resources and skills, can connect with B2B buyers, add value and build partnerships.

This event is open to both IoD members and non-members. Full English and continental breakfasts are included. To book this event click here.