Do you know about social media platforms but feel the need to take your knowledge to the next level?

Perhaps you want to develop a social media campaign for your business? If yes, then this is the course for you.

Social media should be at the heart of your marketing strategy. It’s a cost-effective way of building rapport and loyalty with your customer base. No modern business should be without it.

This fully funded three-day programme is an intermediate level course designed for business owners and marketing professionals wishing to develop a social media strategy.

Funded by the European Social Fund and Greater Cambridge Greater Peterborough Local Enterprise Partnership, the Skills Funding Agency has awarded the contract to Ixion to deliver this course.

Ixion will provide qualified trainers, refreshments and lunch together with the expertise and insights required to help you develop a social media strategy.

Course Content

This course will allow you to achieve Gateway accredited training in units covering:

  • Social Networking Management for a Business
  • Principles of Social Media within a Business

The following areas will be covered in the above units:

  • Setting up and maintaining social networks for your business
  • Defining your social media proposition
  • Developing a social media policy
  • Social media services for the business
  • Setting up and administering branded social media profiles
  • Social media conversations with people and contacts i.e. on Facebook, LinkedIn, Twitter
  • Creating and maintaining social media content for your business
  • Themes and keywords around which content will be focused
  • Developing a following strategy to support the growth of social networks

It is available to you if:

  • You work for or are a company who are based in Greater Cambridgeshire & Peterborough
  • The company has between 10 and 249 employees
  • You or the company employees are aged 16 +
  • You are a UK or EU national and have a right to work in the UK
  • Courses are open to all staff that are required by their organisation to undertake a role related to growing the business and who require further skills development to do so
  • If the above criteria are all met there will be no charge for the course you as the employee or employer

How to apply for your free training

You can register your interest via Eventbrite, using the link on the right hand side.

The dates of this course are 14th, 22nd and 23rd June 2017.

Following registration, the venue within Cambridge will be advised.