Join UKTI East on March 17th for a free 60 minute 1:1 clinic about the Japanese market. And see if this market could be the right fit for your company.

Why Japan?

With GDP 1.9 times larger than the UK, and GDP per capita 8 times that of China, Japan is Asia’s high-tech powerhouse economy.

This attractive market offers business opportunities for British companies in a range of sectors from fashion through to automotive, food and drink, design and the latest digital creations. Japanese consumers have an affection for the best of British, although there are some challenges to be address such as managing cultures differences and long term business prospects, in order to be successful in his market.

How can UKTI help?

Jose Richart is an International Trade Adviser in the UK Trade & Investment East team. He has worked as an Export Sales Manager for 10 years in different Spanish manufacturers of consumer goods, selling to Asia with a great focus on the Japanese market. During this time, he travelled to Japan in many different occasions in order to negotiate deals with prospect clients. He also lived in Tokyo for one and a half years when he joined the ETP programme for European executives, where he learnt Japanese and did internships in 2 Japanese companies.

Joining Jose will be UKTI Culture & Language advisor Susannah Poulton. Susannah will explain the importance of understanding the culture of the any international market and all marketing material, including websites, needs to reflect this.

For more information, please get in touch at