Ignite your marketing, engage your customers, drive your sales

and transform your business!

Emerald Frog Marketing is proud to work with the Greater Cambridge Greater Peterbough Local Enterprise Partnership, Cambridgeshire Chambers of Commerce, East Cambridgeshire District Council, the Federation of Small Businesses and Forces Recruitment to organise the first East Cambs Business Boost event at The Maltings, Ely, on Friday November 10th 2017 from 9am to 2pm.

East Cambridgeshire is one of the fastest growing regional economies outside London, attracting investment and a diverse portfolio of industries and business opportunities. The East Cambs Business Boost 2017 is a new event bringing together over 150 local SMEs to accelerate business growth across the area through networking, business support clinics and keynote speaker sessions.

We are delighted that global giants, Google and Microsoft, will be keynote speakers at the East Cambs Business Boost 2017 delivering engaging and insightful masterclasses for the benefit of East Cambridgeshire’s SMEs.

Who should attend?

East Cambs Business Boost 2017 is for SMEs who want to break in to new customer markets: through effective marketing using digital technology and enhancing sales skills.

This ticket-only event is FREE to attend and open to business owners from small-and medium-sized businesses across the East Cambridgeshire and the surrounding area who want to take their business to the next level.

Advice clinics

If you have a great business idea and need help to get started, or require guidance on funding, training and business support to help grow your business then Signpost2Grow and Cambridgeshire ACRE will be holding advice clinics at the East Cambs Business Boost event. The clinics will give you the support, training and funding advice you need to be another East Cambs business success story.


The event is from 9am until 2pm but there is also an opportunity join us for breakfast and networking beforehand. Cambridgeshire Chamber of Commerce will be holding a speed networking breakfast event from 7:30am to 8:45am.

The Speakers

10am – 10:45am – Microsoft (James Marshall)

We are proud to welcome Microsoft to the East Cambs Business Boost 2017 with speaker James Marshall delivering a masterclass

“Supercharging your SMB with cloud technology”

It’s now a level playing field. Digital transformation means there’s no such thing as a ‘small business’ anymore. A firm believer that IT should not get in the way of productivity but that it should instead enhance it, James’ goal is to enable people to realise Microsoft’s mission: to empower every person and every organisation on the planet to achieve more.

James Marshall is the CTO for Small and Medium-Sized Businesses at Microsoft in the UK, an unashamed geek, and frequent speaker at industry events. Jameshas been on the front line managing IT in the public sector, but since 2010 has been partnering with customers large and small on digital transformation, particularly with Microsoft Office 365 and Microsoft Azure.

11:15am to noon – Sandler Training (Ermine Amies)

“Selling for non-selling professionals”

Not everyone who sells is an out and out sales person.  For many people sales is only one of the hats they wear – and it may not be their favourite part, or the most comfortable part but they have to do it and get results.

In this session we will look at some of the Attitude, Behaviour and Techniques that can make us more comfortable, effective and efficient at selling:

  • Without compromising your values
  • By having more honest conversations
  • In a way that positions you as a Trusted Advisor

Ermine Amies works with Caroline Robinson at Sandler Training. Coach, Trainer, Consultant and Business Speaker, she challenges and supports successful MDs & CEOs and senior partners who are fed up of unreliable sales forecasts and want predictable consistent reliable results every month. Ermine is the IOD Norfolk Digital Ambassador, and integrates social selling in her work with clients.

12:15pm – 1pm – Google (Abbey Oladapo)

East Cambs Business Boost 2017 is very excited to be partnering up with The Digital Garage from Google – a digital skills training platform to assist you in growing your business, career and confidence, online. Furthermore, Google digital expert, Abbey Oladapo, is coming to teach you what is needed to gain a competitive advantage in the ever changing digital landscape, so come prepared to learn and ask questions, too.

“Learn how to build a plan to engage an audience or find new customers online through social media strategy and best practise”

With over 7 years in the digital sphere, Abbey has empowered hundreds of SMEs to improve their presence online and grow through digital skills training. Prior to his current role, Abbey championed Google products and services as the London market manager where he worked with technology partners including HP, Sony, Acer & Asus. During that period, he was also involved with the launch of the first Google stores globally. Abbey studied International Business Economics at The University of the West of England and currently lives in London.

Opening and Closing Key Note speakers

Lucy Frazer MP (South East Cambridgeshire)

Lucy was first elected to be the Member of Parliament for South East Cambridgeshire in May 2015. She is currently Parliamentary Private Secretary to the Lord Chancellor and Secretary of State for Justice, David Lidington MP.  She has previously served on the Education Select Committee and as Parliamentary Private Secretary to the Paymaster General and Minister to the Cabinet Office.

Prior to becoming an MP, Lucy practised as a barrister and was appointed as Queen’s Counsel in 2013.

Mayor James Palmer

James is the first mayor of the Cambridgeshire and Peterborough Combined Authority, elected in May 2017.

His distinguished career includes a decade in politics, holding the position of leader of East Cambridgeshire District Council since 2013, working as a district councillor for Soham North ward and a county councillor for the Soham and Fordham Villages division.

A father-of-two, who has lived in Cambridgeshire all his life, he boasts a background in farming and ran a dairy and agricultural business before moving into local government.

He will now be instrumental in building a bright future for Cambridgeshire and Peterborough, supporting its growth and development and working as part of its thriving community with new, forward-thinking and innovative solutions.