A practical training session for business professionals who want to improve their online content. 

If you’re making video content on your smartphone or video camera for your organisation’s website, YouTube or social media platforms, this one day masterclass is for you.

Cambridge TV is hosting this practical training session for professionals who want to improve their skills behind the camera.

You will learn:

  • Who/what to film and how to get the best out of your subject
  • Camera skills and techniques
  • What makes a good story
  • The benefits of editorial over advertising in reaching your audience
  • The importance of b-roll and how to make your content better
  • Where to film – lighting is vital, as is shot composition
  • Preproduction techniques – how to realise an idea effectively
  • Why it’s important to think about sound and captions
  • How to improve your editing
  • How to direct others to obtain the results you need

Don’t fall behind in the social media stakes. Text and still images have been superseded by video, so learn how to make modest improvement to your techniques and stay with the current trends. Attention spans are brutal, and people click away at the slightest provocation.

How do you have impact in the first few seconds and sustain interest throughout the piece?

What makes an interesting story?

How can this be told in a manner that doesn’t demean your branding or the value of the work?

This masterclass will be hands-on. You will film in a real life TV studio and have feedback on your work. You will see examples of  when things have gone well, and not so well. There will be practical exercises, so please do bring your smartphone.

To register your attendance for this event please follow the link provided on the right hand side.