Interested in understanding the power of marketing and how it can improve company performance? Then this one day course brought to you by Cambridge Network will give you the fundamental knowledge you need. It is designed to introduce to the subject and to explain the basic concepts of marketing in the digital age. It will also introduce elements of marketing plans.

Course Content:

  • Understanding Customers
  • Buyer behaviour
  • Developing a value proposition
  • Segmentation, Targeting and Positioning
  • Pricing
  • Channel management
  • Communications methods
  • Digital marketing

At the end of this course delegates will have a basic understanding of what marketing is and how it evolved, understand the need for market segmentation and effective targeting and be able to prepare an outline marketing plan and use the tools of marketing.

Click here to find out more about this course.