How to build your marketing story

Bob Hogg has been a marketer for more years than he cares to admit! Bob has wide practical experience in large companies (such as Beecham and Unilever) and smaller businesses, including his own. Bob has also taught on many Chartered Institute of Marketing (CIM) professional courses and is a Senior External for the CIM.

At the end of Bob’s one-hour session you will understand:

• How having a credible marketing story helps you plan your marketing activity
• The key elements that make up such a credible story
• Best practice tips
• How to build your own marketing story with a simple to follow framework

If you would like to book onto this event, please email Michelle Craig – Michelle.craig@allia.org.uk