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How to get yourself, or your company noticed by the media, and the benefits that free and authoritative publicity can bring your business.
Mentions in the media can be the finest form of publicity, costing you nothing but reaching a potentially large audience.
The session will give you insights into how TV, radio, newspapers, magazines and websites work, what journalists want from a story and how to lure them into covering your business.
It’ll also feature the art of ensuring maximum impact for your message, by making it work for all media outlets from the mainstream to the online world.
Simon Hall is an author, journalist and communications consultant. He has been a broadcaster for twenty-five years, mostly as a BBC Television, Radio and Online News Correspondent, covering some of the biggest stories Britain has seen. Simon works as a communications consultant for the University of Cambridge, and a range of businesses, helping them with branding, marketing and their media profile, both conventional and social.
As well as all of his other accomplishments as an author, journalist and media tutor, Simon has also become a sought after speaker, appearing at a variety of prestigious literary festivals. His talks combine an insight into his writing work, along with some extraordinary anecdotes from the life of a television reporter, including the now notorious story of What to do when you really need a dead otter.
To register your attendance for this event, please follow the link provided on the right hand side.