How AI is turning the humble comments box into the darling of user experience research. 

The internet has made it easier and quicker than ever before to collect and participate in use feedback, but even today, most surveys focus on collecting scoring question “Any other comments?” thrown in at the end. This is because open questions are seen as hard-to-analyse or compare, time consuming to work with and difficult to apply in the workplace.

It doesn’t have to be this way!

Join this (non-technical) event to:

  • learn how artificial intelligence (AI) is turning ‘ugly’ unstructured data into a wealth of insightful information, at a level of detail and complexity that simply wasn’t possible in the past (at any medium-to-large scale)
  • see case-studies of how comments box analysis can have practical applications with tangible business-case benefits
  • understand ‘tips and traps’ of comments analysis that you can apply tomorrow in your workplace
  • get ideas of how text and emotion analytics can support your organisation – including examples from patient experience and employee engagement

About the speaker:

Rick Harris is founder of Customer Faithful – a research-led consultancy, specialising in patient experience, customer experience and employee engagement.

He has served on the Advisory Panel for The Chartered Institute of Marketing (CIM), and as a mentor for the entrepreneurial programmes 50th Generation and Ricoh Ignite.

Rick is also a Public Governor for the Cambridgeshire & Peterborough NHS Foundation Trust.


  • 8am Registration and networking over coffee and breakfast
  • 8:30am Speaker – Rick Harris, Customer Faithful
  • 9:30am Further networking a chance to follow up with the speaker
  • 10am Event close

To register your attendance to this event please follow the link provided on the right hand side. Alternatively, to contact that organiser directly, please use the contact information also provided on the right hand side.