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Content marketing is a discipline that has exploded in recent years, with some estimates saying that it accounts for more than 20% of UK marketing budgets. Mike Sewell, managing director of Cambridge-based content marketing agency CPL, will define what content marketing is and how to go about it.
Telling stories through high-quality content can be extremely effective for increasing awareness of your brand and – ultimately – driving sales. Content marketing can play a part in every aspect of the marketing funnel, from awareness right through to loyalty and advocacy. With more channels available than ever, Mike argues that content marketing should play a major role in any organisation’s marketing mix.
Mike Sewell is managing director of content marketing agency CPL. He trained as a journalist on regional newspapers and worked for communications agencies including Weber Shandwick and Golin-Harris before joining CPL.
Mike leads a 50-strong team at CPL that delivers tailored content strategies for clients, including the world’s biggest brewer AB InBev, Bourn Hall Fertility Clinic and Newmarket based racing and breeding operation, Godolphin.
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