Content marketing is a discipline that has exploded in recent years, with some estimates saying that it accounts for more than 20% of UK marketing budgets. Mike Sewell, managing director of Cambridge-based content marketing agency CPL, will define what content marketing is and how to go about it. 

Telling stories through high-quality content can be extremely effective for increasing awareness of your brand and – ultimately – driving sales. Content marketing can play a part in every aspect of the marketing funnel, from awareness right through to loyalty and advocacy. With more channels available than ever, Mike argues that content marketing should play a major role in any organisation’s marketing mix.

Using a range of case studies, Mike will guide you through:

  • what content marketing is
  • the channels it can encompass
  • how it will help your business
  • some pointers to think about when creating your own strategy

About the Speaker

Mike Sewell is managing director of content marketing agency CPL. He trained as a journalist on regional newspapers and worked for communications agencies including Weber Shandwick and Golin-Harris before joining CPL.

Mike leads a 50-strong team at CPL  that delivers tailored content strategies for clients, including the world’s biggest brewer AB InBev, Bourn Hall Fertility Clinic and Newmarket based racing and breeding operation, Godolphin.

Agenda

  • 8am Registration and networking over coffee and breakfast
  • 8:30am Speaker – Mike Sewell, CPL
  • 9:30am further networking and a chance to follow up with the speaker
  • 10am Event Close

To register your attendance for this event, please follow the link provided on the right hand side.