Content marketing is a discipline that has exploded in recent years, with some estimates saying that it accounts for more than 20% of UK marketing budgets. Mike Sewell, managing director of Cambridge-based content marketing agency CPL, will define what content marketing is and how to go about it. 

Telling stories through high-quality content can be extremely effective for increasing awareness of your brand and – ultimately – driving sales. Content marketing can play a part in every aspect of the marketing funnel, from awareness right through to loyalty and advocacy. With more channels available than ever, Mike argues that content marketing should play a major role in any organisation’s marketing mix.

Using a range of case studies, Mike will guide you through:

  • what content marketing is
  • the channels it can encompass
  • how it will help your business
  • some pointers to think about when creating your own strategy

About the Speaker

Mike Sewell is managing director of content marketing agency CPL. He trained as a journalist on regional newspapers and worked for communications agencies including Weber Shandwick and Golin-Harris before joining CPL.

Mike leads a 50-strong team at CPL  that delivers tailored content strategies for clients, including the world’s biggest brewer AB InBev, Bourn Hall Fertility Clinic and Newmarket based racing and breeding operation, Godolphin.


  • 8am Registration and networking over coffee and breakfast
  • 8:30am Speaker – Mike Sewell, CPL
  • 9:30am further networking and a chance to follow up with the speaker
  • 10am Event Close

To register your attendance for this event, please follow the link provided on the right hand side.